Wow. Look at The Upside Down social media museum. It’s huge.
This isn’t your average museum. The Upside Down is Amsterdam’s largest Instagram museum in Europe. It’s a brainchild of influencer Anna Nooshin. She opened it in 2020. The theme is “The New Dutch”. It showcases modern Dutch culture. Think fashion designers DJs soccer players and artists. It’s not just windmills and clogs.
The museum boasts 25 rooms and 1500 square meters of fun. Many rooms are literally upside down. Imagine taking a picture and looking like you’re floating. There’s a royal room. There’s even an upside-down nightclub. Disco balls hang from the “ceiling”. It’s crazy.
One of the first rooms is intense. You walk through a rotating tunnel. Then you enter a room with loud music and flashing lights. It’s a bit much. But after that it’s all cuteness overload. There’s a giant tompouce swing. That’s a typical Dutch pastry. You can type a message on a nearby keyboard.
The museum supports Het Vergeten Kind. That’s a foundation helping overlooked children. They even have a room with huge teddy bears.
The Upside Down Museum isn’t just for kids. It’s for anyone who likes social media. It’s a place to create content. It’s playful and creative. You can touch everything. It’s a unique experience. It’s a mix of museum amusement park and nightclub. It’s a must-see in Amsterdam. It’s truly The Upside Down.