House of Bols

Whispers of exotic spices and the clinking of cocktail glasses. That’s the magic that surrounds the House of Bols. Here, at Paulus Potterstraat 14 in Amsterdam, stands the House of Bols. It’s not just a building. It’s a living testament to Lucas Bols, a name synonymous with spirits and innovation. The House of Bols proudly holds the title of the world’s oldest distillery brand, its roots tracing back to 1575. Imagine Amsterdam’s bustling Rozengracht canal. That’s where the Bols family first established their “little shed,” or “t Lootsje,” crafting liqueurs from local and exotic ingredients. Lucas Bols, born in 1652, inherited this legacy and catapulted the distillery to international fame. The Dutch Golden Age, a period of flourishing trade and exploration, provided Lucas with unprecedented access to spices and herbs through the Dutch East India Company. This partnership allowed him to expand his repertoire, creating over 200 unique liqueur recipes. Some were even tailored to the palates of important clients, showcasing Bols’ dedication to his craft. Bols liqueurs became a favorite among the company’s shareholders and sailors. This boosted their international distribution, laying the foundation for the global brand we know today. Bols’ liqueurs are enjoyed in over 110 countries. The House of Bols isn’t just about the past. It’s a vibrant celebration of cocktail culture. In 2004, Bols introduced an innovative teardrop-shaped bottle, designed in collaboration with bartenders. This bottle is as much a work of art as it is a functional tool, perfect for both pouring and flair bartending. Inside, you’ll find a kaleidoscope of flavors, from the classic Blue Curaçao to the exotic Lychee and Watermelon. The House of Bols experience engages all your senses. In the Hall of Taste, you can sample 38 different liqueurs, each telling a story of flavor and craftsmanship. Don’t forget to visit the Mirror Bar, a dazzling space where skilled bartenders create bespoke Bols cocktails right before your eyes. It’s the perfect culmination of your journey through the world of Bols.