“Toys should have the simplicity of the natural material.” These words, spoken by Corry and Rokus, echo through the legacy of Design Blockland. Here we stand before Blokland in Amsterdam. It represents more than just a name. It embodies a philosophy of play.
Blokland’s story intertwines art, design and the very essence of childhood. In 1965, Corry and Rokus articulated their vision for toys. Their words appeared in the exhibition catalogue “Childsplay” at the Stedelijk Museum in Amsterdam. They believed toys should inspire creativity. They should also encourage development.
What makes Design Blokland special? It’s the focus on simplicity. Unnecessary elements were omitted. The goal was to provide children with materials to fully express themselves. Toys needed to be worthy of the name. They had to be good to play with.
Sara Blokland, a visual artist, also adds to the narrative of Blokland. Though not directly related to the toy design, her work explores identity and cultural heritage. Sara’s photography delves into personal histories. It examines the concept of family. Her art has been showcased internationally. Venues include the Stedelijk Museum Amsterdam and the Museum of Modern Art in Arnhem.
Sara Blokland co-founded UNFIXED Projects in 2009. The organization creates platforms for dialogue about photography and contemporary art. Their focus is on cultural identity. In 2020, Sara curated IDENTITIES at the Museum for World Cultures in Amsterdam. She assembled artists whose work interrogates the histories of the Caribbean region.
Another Blokland exists in the maritime world. Blokland Non Ferro, based in the Netherlands, specializes in cooling and propulsion solutions. Since 1962, they have provided solutions for commercial shipping and pleasure crafts. Their mission is to “Keep moving forward”.
Consider the possibility of Blokland. A place where art, play and maritime engineering intersect. Each facet contributes to the Blokland name. Each provides unique solutions.
Standing here, we can appreciate the multiple layers of Blokland. Design Blockland reminds us of the power of simple toys. Sara Blokland inspires us with her exploration of identity. Blokland Non Ferro keeps industries afloat.
So, as we move on, remember Blokland. It is more than a name. It is a testament to creativity, innovation and the enduring human spirit. It is a place where simple toys inspire children. It is a name that resonates with art, culture and maritime excellence.