Do you see that giant, shimmering dome up ahead? That’s Strawberry Arena, a stadium that’s become Stockholm’s very own stage for sporting legends and musical icons. It’s a massive structure, the largest in Scandinavia, where tens of thousands gather to cheer on their favorite teams or lose themselves in the electrifying energy of a concert. Strawberry Arena is the heart of Arenastaden, a vibrant district bursting with life, offices, and shopping. There are stories whispered on the wind here, of famous football matches and electrifying concerts. But do you know the story of how this iconic venue came to be? It wasn’t always Strawberry Arena. In 2006, the Swedish Football Association chose Solna, just north of Stockholm, as the home for a brand-new, modern national stadium. The old Råssunda Stadium, a legend in its own right, had served Sweden for decades, but was demolished in 2009 to make way for the new stadium. Construction began, and on a crisp October day in 2012, the stadium opened its doors to the world, welcoming screaming fans and excited singers. But that was before the “Friends” era began. Swedbank, a Swedish bank, had purchased the naming rights for 153 million kronor. However, in a gesture of generosity, they decided to donate the rights to a non-profit organization, Friends, dedicated to fighting bullying. For years, the stadium was known as Friends Arena, a symbol of friendship and inclusion, and this legacy continues to grow within the stadium walls. Then came a new chapter. In 2024, the Norwegian hotel company Strawberry secured the naming rights, and thus Strawberry Arena was born. It’s a bit of a mouthful, but reflects the stadium’s ambition to be the ultimate destination for unforgettable experiences in Stockholm. Imagine yourself standing here amidst the roar of the crowd, the stage lights, and the echo of thousands of voices – that’s the magic of Strawberry Arena. And that’s just the beginning.
Центральный дом работников искусств
Step through the grand wooden doors of the Central House of the Workers of Art, and you’ll be transported to