Paul U. Bergström’s grave

Was Paul U. Bergstrom a man who enjoyed a good hat? We may never know for sure, but standing here at Paul U. Bergstrom’s grave, it’s a question that comes to mind. You see, Bergstrom wasn’t just any man. He was the founder of the iconic PUB department store right here in Stockholm. And it was in this very store, on the hat department floor no less, that a young Greta Garbo got her start. Bergstrom’s son, Kristian, saw something special in the future film icon while she was working at a hair salon. He offered her a job at PUB, and the rest, as they say, is history. Garbo started as a shop assistant, eventually becoming a model for the store’s clothing. Her appearance in PUB’s advertising films caught the eye of the film industry, launching her into international stardom. Though Bergstrom himself wasn’t directly involved in Garbo’s rise to fame, his legacy is forever intertwined with hers. This chance encounter within the walls of PUB serves as a poignant reminder of the unexpected connections and opportunities that life can hold. So, as we stand here at Paul U. Bergstrom’s final resting place, let’s remember him not only for his entrepreneurial spirit but also for the unwitting role he played in shaping the destiny of a Hollywood legend.