New Zealand Breweries Tower

Discover cities like never before.

Enjoy over self-guided city exploration with our app ‘Explory’. Learn all about the history and discover hidden more than 500.000 hidden gems, that only locals know about. Build custom tours, find nearby places, and start exploring instantly.

So, here we are. Standing in front of the New Zealand Breweries Tower, a grand relic of Wellington’s industrial past. This tower, a testament to the city’s brewing heritage, stands strong, a silent observer of a bygone era.

It was a time of bustling activity. In 1915, the tower was built as part of a larger brewery complex. The brewery, established by John and William Staples in 1866, produced a beer known as ‘Red Band,’ named after the red bands on the brewery’s beer casks. Imagine the sounds of the city, bustling with life, the rhythmic clang of machinery, the hiss of steam, and the aroma of barley and hops filling the air.

The Staples brothers ran the brewery for over two decades. But in 1889, the company was purchased by J. Staples and Company, headed by businessman Martin Kennedy. They amalgamated it with the Junction Brewery, centralizing operations at this Thorndon site. This tower, you see, was at the heart of it all. It served as a vital component of the brewing process, a symbol of the city’s brewing tradition.

The tower has witnessed significant changes over the years. In 1923, ten breweries, including Staples, merged to form New Zealand Breweries. This was a major shift for the industry, consolidating its power into a national entity. The company, which eventually became Lion Nathan, relocated its operations in 1988, leaving this tower as a relic of the brewery’s legacy.

Today, the tower is part of a Thorndon New World supermarket complex. It’s a fascinating contrast—a historical industrial monument standing amidst bustling modern commerce. The tower’s brickwork, its gables and parapets, tell a story of craftsmanship and ambition. The distinctive lantern ventilator at the top, a beacon of the past, still catches the light, whispering tales of brewing days gone by. It serves as a reminder of the city’s rich heritage, its industrial past and the unwavering spirit of those who brewed the nation’s beer.

Exploring New Zealand Breweries Tower in Wellington is just the beginning. With Explory’s Wellington guide, every walk becomes a discovery. The intuitive Wellington city guide links stories with locations, turning your visit into a personalized Wellington city tour that brings the city closer to you. Explory helps you see Wellington differently. The Wellington guide introduces you to culture, history, and hidden details. Using the Wellington audio guide, you can listen to stories that bring the atmosphere alive. Beyond the highlights, Explory points you to Wellington hidden gems that reveal the city’s true character. With the Wellington city guide, you enjoy freedom and insights combined. Each curated Wellington city tour is designed for authentic Wellington exploration, allowing you to connect with the city on a deeper level. By emphasizing Wellington hidden gems and immersive Wellington exploration, Explory ensures your experience is unique. Download the Explory App now and explore more than 300 cities and 500,000 POIs and stories worldwide. Whether you’re searching for a reliable Wellington guide, an inspiring Wellington audio guide, or a flexible Wellington city tour, Explory gives you the perfect way to travel.

More Places in Wellington

Yeusefiya Cemetery

Were these once vibrant lives, now commemorated beneath our feet? We stand before the Yeusefiya Cemetery, a place where history

Explore

耿辛庄桥

Across the Jiuduhe River stands the majestic Luoshen Bridge. Its elegant arches whisper tales of emperors and dynasties. Luoshen Bridge

Explore

Zion Baptist Church

Founded in 1882 Zion Baptist Church stands proudly in Philadelphia. It’s a testament to faith resilience and community. This wasn’t

Explore

Boat house

The clean lines and simple elegance of the Bauhaus movement are all around us here in Tel Aviv. And yet,

Explore