Thirty-two six life-sized moose. Can you imagine that? That’s how many moose sculptures graced Toronto’s streets in the year 2000. This wasn’t some random artistic whim. This was Moose in the City a massive public art display. The brainchild of George Cohon McDonald’s Canada founder it was inspired by similar displays in other cities. Mayor Mel Lastman was on board. He even appointed Cohon chairman of the campaign.
The project aimed to boost tourism and civic pride. It also supported various charities. Each moose cost a hefty $6000. Artists received $1000 for their work. Corporations individuals and organizations sponsored the moose. They chose locations and themes. The results were stunning. Moose were painted in diverse styles realistic abstract humorous political. Some even had names like Moosolini Moosterious and Moosic Moose.
From April to October 2000 the moose captivated residents and visitors alike. They became photo subjects featured in media. They sparked public discussions. However not all was smooth. Vandalism and theft were issues. Antlers were often stolen. The city established a hotline for reporting abuse. A volunteer group created AntlerWatch.com to monitor the moose. Some culprits were caught and arrested.
The display wasn’t meant to be permanent. After the event the moose were auctioned off. Proceeds benefited the United Way the Hospital for Sick Children and the Toronto Zoo. Some moose remain in public spaces parks malls and businesses. Others found homes in private yards. A few even journeyed to other cities and countries.
The Moose in the City project left a unique mark on Toronto’s history. It reflected the city’s creativity and diversity. The project raised money for important causes. The moose themselves became a symbol of Toronto’s spirit and humour. A documentary even chronicled their disappearance. They remain a cherished part of Toronto’s quirky past.