Was it Antoine Maille’s ambition to establish a house of pleasure? It seems so. Today, we explore Maille, a name synonymous with French culinary sophistication.
Maille began its journey in 1747. Antoine Maille founded the company with a vision. He wanted to create a brand that embodied culinary artistry. Over 266 years, Maille has evolved from a small mustard mill. It is now an internationally recognized company.
The brand’s success lies in its commitment. Maille still uses original French recipes. They use freshly processed ingredients. This dedication has made Maille a culinary treasure. Maille specializes in high-quality mustards and vinegars. These products are crafted with precision and care.
Maille is now part of the Unilever Group since 2001. Maille’s headquarters are in Paris, the heart of France. Maille products are sold in over 60 countries. They have been sold in Germany since 1948. Importhaus Wilms has distributed Maille products in Germany for 20 years.
Maille is passionate about food. Maille wants to keep this passion alive. They believe life is more flavorful when we cook with pleasure. Maille helps food lovers explore flavors. They encourage creativity and sharing culinary passions. The goal is to fill the world with gourmet foodies.
Maille focuses on brand diversity and online presence. They moved away from print advertising. Maille now emphasizes tastings and POS campaigns. Maille is heading towards online activations. The “Mustard Lovers” site is a big step. It brings the brand’s taste experience to younger generations. This community explores recipes. They learn to use Maille mustard creatively.
Classic POS campaigns are going online. This brings the supermarket experience to your home. It is important to present Maille as a brand. It is also important to share the story behind the brand. This brings the French “savoir-vivre” into German kitchens. Maille offers a great variety of mustards. They also offer vinegars and pickles.
Maille emphasizes quality ingredients and sustainability. They continuously drive their sustainability agenda. Maille works on cleaner recipes. They have programs to reduce salt and sugar in mustards and vinegars. They also reduce sulphite levels in vinegars. Maille promotes sustainable packaging. 85% of their products are in glass jars. Since 2019, they use 50% recycled plastic in squeeze bottles. They aim to use 100% recycled plastic in 2021.
Maille’s story is one of tradition. It is also a story of innovation. It is a celebration of flavor. From its humble beginnings to its global presence, Maille continues to inspire. It encourages food lovers to explore and create. Maille embodies the French “savoir-vivre”. It brings gourmet experiences to kitchens worldwide.