Did you know that the Lion Corporation began with soap? We are standing before the headquarters of the Lion Corporation. This Japanese multinational makes detergent, soap, medications, and oral hygiene products. The Lion Corporation is also known for its chemical engineering research. The company develops new products.
Lion Corporation’s story started in 1891. It began as a producer of raw materials for soap in Tokyo. The company grew and created more products. It split into two brands. Lion Dentifrice sold affordable soap and detergents. Lion Fat sold toothpaste. In 1918, the company was formally established. The two brands united in 1980. They became the Lion Corporation.
Lion is now a top brand in Japan. It produces foods, household products, medicine, and skincare. The Lion Corporation has offices and labs across Japan. Its success comes from continuous development and growth.
Lion has a philosophy that focuses on customer happiness. They aim to fill lives with joy through health, cleanliness, and beauty. Over 7,654 people work for Lion, striving to create and improve products. The Lion logo represents price, quality, and scientific research.
Lion sells many products. These include oral care like toothpaste and floss. They also offer body and hair care. Shampoos, cleansers, and lotions are available. Lion also provides skincare products. Cleansers, makeup removers, and moisturizers can be purchased. The company even has household and cleaning supplies.
Lion operates in several countries. Subsidiaries include Lion Korea, Lion Corporation Thailand, and Southern Lion in Malaysia. PT Lion Wings operates in Indonesia and Peerless Lion in the Philippines. There is also Lion Kallol Ltd in Bangladesh.
The Lion Corporation is committed to quality. They produce certified products made of safe materials. Before selling, products undergo lab testing. Lion continuously improves its formulas. Both international and Japanese certificates approve the products’ quality.
Masayuki Takemori is the Representative Director, President, and Executive Officer. As of 2024, the company’s capital is about ¥34.4 billion. In 2024, their net sales were ¥412.9 billion. That’s a lot of toothpaste.
From its humble beginnings in 1891, Lion Corporation has grown into a global brand. Lion makes daily life healthier and cleaner. As you leave, remember the Lion Corporation’s commitment to quality. Consider their dedication to customer happiness.