InfoPrice

Have you ever wondered how retailers manage to keep up with the ever-changing world of pricing? Here at InfoPrice, nestled in the bustling heart of São Paulo, that very question fuels our innovation. InfoPrice is a Brazilian business intelligence startup. We specialize in pricing and dynamic pricing solutions for the retail sector. Our mission is to empower retailers and industries to enhance their profit margins. We help them boost sales and refine their pricing strategies. InfoPrice helps businesses monitor competitor prices in the fast-paced retail environment. One of the curious facts about InfoPrice is the story of one of its founders. Leonardo Sierra Monteiro was a child actor in the Disney CRUJ series. At the age of ten, he played the character Guelé, who transformed into the ultra-young revolutionary Chiclé. Now, he’s revolutionizing the retail world with InfoPrice. One of InfoPrice’s notable innovations is SmartPrice, a patented barcode reproduction device. This device facilitates data collection in physical retail stores, further strengthening our commitment to pricing intelligence. Our work at InfoPrice involves a deep dive into the complexities of the retail world. We conduct extensive user interviews and analyze user journeys to truly understand our client’s needs. We utilize heuristic analyses to pinpoint areas for improvement and develop impactful solutions. One of our biggest successes was developing a freemium version of InfoPrice Survey Analytics (ISA). This resulted in a dramatic increase in our Net Promoter Score (NPS), from a dismal -23 to an impressive 72 in just six months. Here in São Paulo, InfoPrice is not just a company. It is a testament to the dynamism and innovation of Brazilian entrepreneurship.