Sixty-two years ago, Galeria Ouro Velho opened its doors. It was 1962. This building is more than just a commercial center. It is located in S\u00e3o Paulo. Galeria Ouro Velho embodies the spirit of innovation.
Jorge Wilheim designed Galeria Ouro Velho. He also designed Galeria Ouro Fino. Wilheim sought to create meeting points in the city. He wanted an alternative to traditional commercial buildings.
Imagine the S\u00e3o Paulo of the early 1960s. The Galeria Ouro Velho was launched with fanfare. The Folha de S.Paulo newspaper called it a magnificent architectural conception. It boasted luxurious shops and easy access via a modern escalator. It offered comfort to S\u00e3o Paulo’s elite.
The 1970s marked the peak of Galeria Ouro Velho’s influence. It became a national fashion reference. Today, Galeria Ouro Velho maintains its charm. It thrives with a mix of popular commerce and cultural spaces.
The Galeria Ouro Velho features two floors. It hosts dozens of two-story shops. These shops specialize in diverse areas. You can find indigenous crafts here. Movie and TV soundtracks are also sold. Spanish books and graphic novels fill the shelves.
Ugra Press calls Galeria Ouro Velho home. It is a Brazilian comic book publisher. They host the famous “Feira Ogra” here. The 9\u00aa Arte Galeria is also within these walls. It features frequent exhibitions. Artists like Allan Sieber and Jaguar have displayed their work here.
Cristina Pacheco plays a vital role in the Galeria. She owns the Librer\u00eda Espa\u00f1ola e Hispanoamericana. Cristina is also the building manager. She is responsible for the recent cultural resurgence. The Galeria Ouro Velho now hosts fairs, exhibitions, and shows. It even serves as a film set.
Sensorial Cervejas e Discos offers a unique surprise. At first glance, it seems like a record and beer shop. But a staircase leads to an underground bar and cafe. The owners plan to invite independent bands to perform.
Ugra – Quadrinhos & Contracultura sells underground comics. You can find obscure films and self-published works here. They offer provocative art. The store hosts launch events and courses too.
Galeria Ouro Velho stands less than 400 meters from Avenida Paulista. It is close to cultural and commercial landmarks. Bella Paulista and CineSesc are nearby. The Conjunto Nacional and Instituto Moreira Salles are within reach. So is the Teatro Frei Caneca. Another Jorge Wilheim design, Shopping Center 3, is also close.
Galeria Ouro Velho continues to evolve. It remains a vibrant part of S\u00e3o Paulo. Its blend of commerce and culture attracts locals and tourists. It is a testament to Jorge Wilheim’s vision. It is a lasting landmark in the city.