Ten thousand items. That’s a lot of automotive history. Before you stands the Museu da Imprensa Automotiva MIAU a treasure trove for car enthusiasts and journalism buffs alike. This isn’t just any museum. It’s a vibrant celebration of Brazil’s automotive press. From its humble beginnings in 1911 with the Revista de Automóveis to the present day MIAU chronicles the evolution of automotive journalism.
Imagine the dedication of journalist Marcos Rozen. He poured his heart into creating this incredible collection. More than ten thousand press kits catalogs posters and owner’s manuals fill the museum. Think about it photographs negatives magazines books newspapers and even yearbooks. Not to mention typewriters cameras audio and video recorders. A truly comprehensive archive.
The Museu da Imprensa Automotiva is divided into a permanent area and a thematic section. The inaugural thematic exhibition celebrated 50 years of the Chevrolet Opala. A 1988 Opala Comodoro even serves as a cinema screening a documentary about the car’s history. Did you know that the Chevrolet Opala was General Motors’ first passenger car produced in Brazil in 1968?
The museum showcases original materials distributed by manufacturers. These were given to journalists during the launch of iconic models. Think Fiat 147 Ford Corcel II Volkswagen Gol and Chevrolet Kadett. Rare first editions of magazines like Quatro Rodas Motor 3 Carro and AutoData are on display. Owner’s manuals for classic cars like the Willys Itamaraty and DKW Candango add to the allure.
But MIAU is more than just a museum. It’s an experience. The MIAU Cafe offers themed food and drinks. Everything from beverages to snacks is named after figures from automotive journalism and classic cars. It’s a feast for the senses as well as the mind.
This isn’t just about cars and journalism. It’s about preserving history. It’s a testament to the passion and dedication of those who built Brazil’s automotive press. MIAU isn’t just a museum it’s a living archive. A place where history comes alive. Step inside and discover the stories behind the wheels.