Officially, NTT Docomo means “do communications over the mobile network”. It also sounds like “dokomo” meaning “everywhere” in Japanese. This Docomo shop is your gateway to connectivity.
Welcome to the story of Docomo, Japan’s largest wireless carrier. With over 82 million subscribers as of March 2021, Docomo keeps Japan connected. The Docomo shop here in Tokyo is more than just a store. It is a portal to cutting-edge technology.
Imagine Docomo’s humble beginnings. Spun off from Nippon Telegraph and Telephone in 1991, Docomo embraced the mobile revolution. It started with 2G PDC cellular services. Then it expanded to 3G W-CDMA, 4G LTE, and finally 5G NR services. Docomo even offered PHS, paging, and satellite services. But it ceased PHS service in 2008.
Consider i-mode. Docomo created this mobile internet service. It gave over 50 million subscribers access to email and the internet. Then there was FOMA. Launched in 2001, it was the world’s first 3G mobile service based on W-CDMA. Xi, Docomo’s 4G LTE mobile service, arrived in 2010. Premium 4G, an LTE Advanced service, launched in 2015. And DoCoMo 5G, a 5G NR service, launched in March 2020. This made Japan one of the first countries with 5G.
Step inside this Docomo shop. Here you can experience the latest innovations firsthand. Friendly staff will guide you through the options. They will help you find the perfect plan. You can explore the newest smartphones. Feel the speed of 5G. Learn about Docomo’s other services.
NTT held a majority stake in Docomo. But Docomo was re-privatized in 2020. Later that year, NTT bought Docomo back for about $40 billion. This shows Docomo’s importance to NTT.
Do you know about Docomodake? This mushroom is Docomo’s mascot. It is a celebrity in Japan. Docomodake even stars in a Nintendo DS game. You can also find Docomodake merchandise everywhere.
Think about emoji. Shigetaka Kurita helped create them. He was part of the team working on Docomo’s i-mode platform.
This Docomo shop is more than a place to buy a phone. It is a symbol of Japanese innovation. It represents Docomo’s commitment to connectivity. As you leave, remember Docomo’s promise: to connect everyone, everywhere.