A repurposed shopping cart. That’s the checkout counter. Art point 2 in Vienna isn’t just a store. It’s a statement. Located on Währingerstraße 107 it opened in 2025. This second Viennese location is a collaboration with VIU eyewear. Fashion meets innovation in a unique store-in-store setting.
Art point’s original location debuted in 2001. It’s nestled in Vienna’s 7th district. This area has since become a hub for the city’s creative industries. Art point was a pioneer. They helped shape Vienna’s fashion scene. Their concept store on Neubaugasse 35 showcases their collections. They also sell shoes bags and accessories from other international brands.
The shopping cart checkout isn’t just practical. It’s art. It’s a symbol of consumption. Artists have long been inspired by it. Art point’s version keeps the original design. It adds white drawers for a sleek modern feel.
The store itself is designed like a gallery. Furniture modules in the center are adaptable. They change with the seasons and the collections. The large slanted windows are inspired by airport control towers. They create an airy spacious atmosphere.
Art point 2 isn’t merely a place to shop. It’s a curated experience. It reflects Vienna’s vibrant creative spirit. It shows a commitment to innovative design. It’s a must-see for fashion enthusiasts and art lovers alike. Come explore this unique blend of commerce and creativity. Experience Art point 2 for yourself.