Imagine stepping into a grand Parisian apartment. That is the feeling So Ouest aims to create. This shopping center is not just a place to shop. It is an experience.
So Ouest is located in Levallois-Perret. This is in the western part of Paris. It is designed to be a modern urban space. It combines shopping and leisure.
The architecture is unique. Saguez and Partners designed it. They wanted it to feel like a Haussmann apartment. There are trompe-l’oeil doors. The reception feels like a grand hotel. Noble materials are used. Leather marble and corian add to the luxurious feel. A wall of portraits displays photos of visitors.
The interior design includes original elements. Pianos play music independently. A video wall looks like a fish tank. A giant chandelier hangs 20 meters high.
So Ouest opened in October 2012. It was a 350 million euros investment. The goal was to modernize the area. It offers a consumer environment. This environment caters to a more affluent clientele.
Inside So Ouest, you will find over 100 boutiques. These shops sell clothing accessories and food. There are also leisure and personal care items. A large Leclerc hypermarket is present. There are also cafes and restaurants. In 2015 a Pathé multiplex cinema opened with eight screens.
The center aims to blend leisure and commerce. It includes green spaces. These cover 17000 square meters. The hypermarket is located under the Alsace park. It offers 8000 square meters of sales area. The total area including delivery and stock zones is 15000 square meters. This replaced two older supermarkets in the area.
So Ouest aimed to attract ten million visitors per year. It also created 1000 local jobs.
The interior decoration is elegant and luxurious. It aims to break from classic shopping center codes. The goal is to create the ambiance of a Parisian apartment. Television screens are placed throughout the center. They create different atmospheres with images. Scent diffusers add to the ambiance.
So Ouest focuses on sustainable development. All facilities meet high ecological standards. It was the first mall in Europe to get the Breeam Excellent environmental certification.
So Ouest is easily accessible. It is close to the center of Paris. You can reach it by Metro bus RER and train. Special shuttles also serve the center of Paris. The location is between the heart of Paris and La Défense.
So Ouest is designed to be a modern efficient and sustainable location. It is just five minutes from the Arc de Triomphe. It is also near the Champs Élysées.
The mall features marble floors and leather handrails. Glass surfaces add to the upscale feel. It is a perfect retail environment for brands. So Ouest includes top-notch food options. It also includes a Pathé cinema for entertainment.