Doesn’t the name School of Media & Design sound impressive? This is one of China’s top media and design schools. It is located at Shanghai Jiao Tong University. The School of Media and Communication SMC was founded in 2002.
SMC prides itself on several key aspects. These include the high interaction of arts and science. It values the interdependence of theory and practice. The school emphasizes the interconnection of technology academic research and arts. Internationalization digitization and the integration of Industry-University-Research are also vital. SMC aims to create a cluster of disciplines. Journalism communication arts and management all interact here. They also complement each other. SMC wants to train graduates with many talents. These graduates will have advanced communication skills. They will also possess creative design thinking and capability.
The School of Media & Design has three departments. These are Journalism and Communication Film and Television and Design. Cultural Industry and Management is also included. They offer bachelor’s master’s and doctoral programs. Currently SMD has over 800 students. This includes more than 200 international students.
The school has 55 faculty members. They are strong in teaching research and professional experience. There are 20 professors and 22 associate professors. Over half the faculty have Ph.D. degrees. They come from top universities in China the U.S. and the U.K.. One faculty member received the Cross-Centurial Talent award. The Ministry of Education of China gave this award. Four others were awarded New Century Talent. Some faculty sit on editorial boards. These are internationally renowned academic journals. SMD also has academic elites and business leaders. They serve as visiting and part-time professors.
The school’s research capacity has greatly increased. Over 300 academic books have been published. Over 500 papers have also been published. More than 100 research projects are underway. These range from ministerial to international projects. They total up to 20 million CNY in research grants. Impressive right?
The journalism and communication major is highly ranked. It is fifth in the discipline assessment by the Ministry of Education. Shanghai Ranking ranks it third among China’s best disciplines. The communication major is in the top 100 of the QS World University Rankings. This ranking is by subject in 2012.
SMC actively collaborates in research. It works with SJTU’s School of Electronics Information and Electrical Engineering. They also work with Antai School of Economics and Management. The Institute of Arts and Humanities is another partner. SMC collaborates with local organizations like Baidu and SMG. It also has strong ties with prestigious schools worldwide.
One notable department is Film and Television. It aims to nurture students. They will have design thinking a global vision and digital communication skills. The undergraduate programs combine art technology and academic research. The curriculum includes Television Program Documentary Film and TV Drama and New Media Video. The department has advanced digital teaching platforms. It also has mainstream media practice bases. Exchange programs are available. Students can study at Hong Kong Baptist University and City University of Hong Kong.
The department appreciates support from SJTU alumni. A donation of video materials came from actress Ms. LU Yan. The department is proud of its subjects. These are Film and Television Creation and Film and Television Communication. Students’ films have won awards. The department holds a Youth Photography and Video Exhibition annually. This showcases students’ works.
Graduates can work in important film and television industries. These include production companies video sites and advertising agencies. The department offers master’s and Ph.D. programs too.