“Did those gears really inspire the logo?” The iconic double chevron logo is forever linked to the name André Citroën. Right here, along the bustling Rue André Citroën, we stand in the shadow of an automotive legend. André Citroën wasn’t just a car manufacturer, he was a visionary. He understood the importance of marketing, of capturing the public’s imagination. His name wasn’t just on cars, it was illuminated on the Eiffel Tower, blazed across the Sahara Desert and whispered on the winds of Alaska by daring expeditions. But before the cars, before the marketing genius, there were gears. A trip to Poland in 1900 saw a young André encounter a peculiar set of gears, less noisy and more efficient than anything he’d seen before. He saw their potential, purchased the patent, and these “double chevron” gears became the foundation of his industrial empire. The gears eventually led him to the car industry, where he became the first European to adopt Henry Ford’s mass production techniques, making cars affordable for the everyday person. Rue André Citroën, more than just a street, is a reminder of a man who dared to dream big, a man who brought France roaring into the automotive age. His legacy, like the cars he built, continues to drive us forward.
Центральный дом работников искусств
Step through the grand wooden doors of the Central House of the Workers of Art, and you’ll be transported to