“It’s like a futuristic city!” This is how Mont d’Est, a neighborhood in the suburb of Noisy-le-Grand, caught the eye of filmmakers. The unique architecture of Abraxas, a large housing complex designed by Ricardo Bofill, caught their attention. The neogothic arches, the towering concrete structures, and the overall dramatic design made it the perfect location for scenes needing an architectural edge.
The Mont d’Est is famous for more than just its striking appearance. It was home to several musical recording projects. Blackpink’s Rosé filmed her music video for “Number One Girl” here. The neighborhood also served as a backdrop for Stéphanie de Monaco’s “Ouragan” and Marwa Loud’s “Fallait Pas.” The striking architecture of Mont d’Est provided an unforgettable setting. This is Mont d’Est, where the city’s innovative style meets the creative energy of music and film.