Ready to explore some art with a surprising connection to a global brand? We are standing in front of Mars in Melbourne. This isn’t about the planet. It is related to the Mars, Incorporated company.
Let me introduce you to Mars. Mars is not your typical art installation. It may not be obvious but it represents a piece of the Mars company’s global presence.
Mars, Incorporated is a family-owned business. It boasts a history spanning over 100 years in Australia. You may know the company through its famous brands. These include Mars, M&M’s, Snickers, and more.
The Mars company started in 1911. Franklin Clarence Mars founded it. He sold candy as a young man. His mother taught him how to hand-dip candy.
In 1923, Forrest Mars Sr. drew inspiration from milkshakes. He introduced the Milky Way bar. It became a best-selling candy bar. In 1930, the Snickers bar was created. 1932 saw the launch of the 3 Musketeers bar in the USA. The same year, Forrest Mars started Mars Limited in the United Kingdom. He launched the Mars bar there.
Mars has faced its share of challenges. In 2001, the company purchased the Lucas candy company. High lead levels were found in the candies. This led to Lucas being discontinued.
In 2007, many Mars products in the UK became unsuitable for vegetarians. The company planned to use whey made with animal rennet. Consumers protested. Mars quickly abandoned these plans.
The company’s commitment extends beyond confectionery. Mars also has a significant presence in pet care. They produce well-known brands such as Pedigree and Whiskas.
Have you heard about the connection between Mars and chocolate production in Australia? The major production plant for Mars confectionery products in Australia is in Ballarat, Victoria.
But here’s a surprising fact. Some Mars products sold in Australia are made overseas. This includes China and Egypt. This decision has sparked debate among Australian consumers. Some customers say they taste different.
The art piece, Mars, might spark conversations. It may prompt reflection on globalization. The piece also reflects the Mars company’s impact and reach. It shows the company’s influence on our everyday lives.
As we conclude our visit to Mars, consider this. Art often reflects the world around us. It captures both its beauty and its complexities. Mars may be more than just an artwork. It represents the intersection of art, commerce, and global industry.