Elevated above the Parisian bustle, the Square Marcel-Bleustein-Blanchet offers a tranquil escape. Marcel Bleustein-Blanchet, the man behind the name, was a fascinating figure. He wasn’t just a publicist; he was a pioneer, a Resistance fighter, and a visionary. Here at this square, dedicated to his memory in 2004, we can appreciate his contributions. Originally called Parc de la Turlure, this green space sits atop Butte Montmartre near the Sacré-Cœur Basilica. Bleustein-Blanchet, born in 1906, founded the Publicis Group. He became a key player in advertising, even introducing the concept of drugstores to France. During WWII, he joined the French Resistance under the alias “Blanchet”. This bravery earned him the Croix de guerre and the Legion of Honour. After the war, Marcel Bleustein-Blanchet, now using his combined name, rebuilt Publicis into a global advertising empire. He innovated advertising techniques, bringing market research and ethical standards to the industry. He even co-founded the Académie Nationale des Arts de la Rue. The square, with its terraced gardens, playground, and amphitheater, is a fitting tribute. As you relax amidst the greenery, imagine Bleustein-Blanchet, a man who shaped modern advertising and dedicated his life to both his craft and his country. The square isn’t just a park; it’s a testament to resilience, creativity, and the enduring power of a well-crafted message.
Église Notre-Dame de l’Air
Beneath what appears to be a simple stone and wood structure lies a history interwoven with faith aviation and community.