Fifty years of elegance. That’s the legacy whispered by the Maison d’Alexandre de Paris. Right here on this Parisian street stands a testament to French artistry and craftsmanship. This isn’t just a shop; it’s a living history book.
The Maison d’Alexandre de Paris is more than a brand. It’s a story. A story that began with Louis Alexandre Raimon a master of haute coiffure. He was known as the Sphinx a revered figure among Parisian high society and Hollywood stars. He created the iconic Vendôme Comb inspired by Place Vendôme’s jewelers. The comb became the first of many high-end hair accessories.
Artist Jean Cocteau a friend of Raimon drew the Sphinx. This image became the brand’s symbol for decades. This elegant symbol represents the Parisian chic that’s at the heart of Alexandre de Paris. It embodies the unique know-how of handmade hair accessories.
The 1980s saw Japan embrace these French creations. Twenty boutiques opened there. This was the beginning of the brand’s international success. The Parisian flagship store opened on Rue Saint-Honoré in 1989. It fueled further growth. By the 1990s China had fallen under the spell of French creativity. Sixty boutiques opened across Taiwan and mainland China.
In the 2000s Fabienne and Sébastien Bailly acquired the brand. They transformed Alexandre de Paris from a manufacturer into a Maison. The headquarters in Oyonnax now houses everything from the creative studio to international distribution. It’s a true testament to their vision. This was when Alexandre de Paris truly became a Maison of fashion accessories for hair.
The Maison continued to innovate. In 2010 the first Vendôme hair jaw clip was designed. It’s a beautiful piece of jewelry as much as a hair accessory. It reflects the brand’s commitment to everyday luxury. Under Fabienne and Sébastien’s leadership the Maison continues to grow. It’s expanding into Brazil the USA and across Europe. The Maison’s focus remains on the excellence of French craftsmanship. Today you can find their beautiful creations in over 200 points of sale worldwide.
The Maison d’Alexandre de Paris continues to tell its story. A story of French elegance artistry and enduring style. Stand here before its entrance. Feel the history. Feel the legacy. Feel the Parisian elegance that flows from this remarkable Maison.