“Newham’s Creative Future” is more than just a slogan. It is a vision. Newham is a borough brimming with potential. It is located in the heart of East London. It stands as one of the country’s most diverse boroughs.
Newham is home to talented artists. Theatre companies thrive here. Community choirs fill the air with music. Cultural producers represent Newham’s rich heritage. Newham is at the center of major cultural projects. East Bank and the Royal Docks are transforming the area. This local energy secures Newham’s place in London’s future.
The London Borough of Newham recognized the need for cultural investment. They saw how past uneven investment prolonged inequalities. The cultural strategy outlines a 15-year framework. It shows a commitment to unlocking opportunities. The strategy aims to provide equitable access to creative expression. It wants to nurture talent and the local creative economy. Newham aims for greater health and wellbeing. It considers culture in its broadest sense. This includes creative learning, youth participation, arts, heritage, and social inclusion.
Publica undertook fieldwork to understand Newham’s unique identity. They mapped each of Newham’s eight community neighborhoods. They used photography. They spoke to residents. Desk-based research supported this. Comprehensive maps showed cultural assets. They mapped public art, events, and creative spaces. The maps also showed micro-businesses in the creative sector.
Engagement was critical. Over three months, more than 1,200 people contributed. They participated in interviews and workshops. Activities took place in libraries and youth zones. A public online survey was conducted. Contributors included children, young people, and creative practitioners. Cultural organizations and community faith groups also participated. Disability-led arts organizations and educational institutions contributed. Strategic stakeholders had their say. Together, they identified gaps in cultural provision. They discussed key challenges and opportunities. They voiced the creative sector’s ambitions.
Newham is a young borough. Approximately a quarter of its population is under 18. Publica organized working sessions with young people. They partnered with Newham’s Youth Empowerment Services. Young people became Newham’s culture team. They focused on reactivating under-utilized buildings and outdoor spaces. They considered waterways. They worked to communicate creative activity to young people.
The cultural strategy envisions Newham as a place of inclusive participation. It sees culture, creativity, and heritage driving investment and wellbeing. Culture should be for life. This means lifelong creative learning. It means supporting fair employment, wellbeing, and happiness. Newham needs powerful partnerships. Groups must exchange ideas and collaborate. This will increase investment and community impact. Newham must be loud and proud. Existing and new creative programs must be celebrated. This will develop a sense of belonging. It will support local enterprise. Newham must prioritize culture. Varied and inclusive spaces are needed. These spaces will support local enterprise and creative activity. A proactive mindset is essential. This means establishing strong governance. It also means providing management, training, and resources. This will support the cultural sector and lead with optimism.
Mayor Rokhsana Fiaz OBE launched the strategy. This happened on March 18, 2022. An action plan supports implementation over the next 15 years. Newham wants to be at the forefront of culture. It strives to create lasting change and benefits. It aims to be a destination for the best cultural organizations.