Perhaps you’ve heard whispers of Kovan City? Heartland Mall stands as a proud landmark. It is located at 205 Hougang Street 21. Heartland Mall serves as a central hub for the Kovan neighborhood.
Heartland Mall’s story began in 1984. It has evolved significantly over the years. Originally, it was the largest Oriental Emporium outlet in Singapore. This emporium aimed to promote tourism. It was also intended to be a budget-friendly shopping destination.
In 2001, the Heartland Retail Group acquired The Emporium Group’s assets. The outlet was then renamed Heartland Mall. Guthrie GTS fully took over Heartland Retail Group in 2012. This led to Guthrie GTS managing Heartland Mall.
Alpha Investment Partners purchased the lower three levels in 2015. Alpha is part of Keppel Capital. In 2016, they sold these levels to Master Contract Services. Master Contract Services is based in Singapore. They work in property and construction.
Heartland Mall has four floors. It does not have a basement. The fourth level is mainly tuition centers. You can easily reach Heartland Mall via the Kovan MRT station. Take the North-East Line to NE13.
Today, Heartland Mall has over 100 retail stores. There are many dining options. You are sure to find something that you are looking for. You can explore fashion outlets. You can enjoy culinary delights. Heartland Mall offers a wide range of experiences.
Notable shops include Popular and Old Chang Kee. You can also find Japan Home and PrimaDeli. Toast Box and Saizeriya are also here. Do you like Ya Kun Kaya Toast, Burger King or Mos Burger? How about Suki-ya, Watsons, or Sakae Sushi? Heartland Mall has them all. Cold Storage occupies most of the first floor. It is a popular local supermarket chain.
Heartland Mall offers more than just shopping. There are also leisure and recreation options. These include a cinema, an arcade, and a fitness center. You can use convenient services. A post office and a supermarket are available.
Heartland Mall is more than a shopping destination. It is a place to experience the local culture. Take a trip to this heartland mall. Meet the locals and see how they live. Sample some delicacies not available in Orchard Road.
Take a stroll around the mall’s exterior. Discover the nearby shophouses. These shops sell watches and daily necessities. You might find indie bakeries. Kovan 209 Market and Food Centre is nearby. Catch a meal there for a full local experience. There are even two Muslim-owned stalls.
Heartland Mall is constantly bustling with locals. Its location above Kovan MRT station makes it easily accessible. It has become a beloved part of the Kovan neighborhood. Heartland Mall embodies the spirit of community and convenience.