“Healthier lives in Hawaii” is more than just a slogan. It’s the driving force behind the Hawaii Medical Service Association. HMSA, as it is commonly known, stands as Hawaii’s largest health insurer. It serves over 700,000 people.
Established in 1938, HMSA has deep roots in the community. Social workers saw a need for accessible healthcare and took action. Margaret Catton, a nurse, proposed a nonprofit organization. Members could pool their money for prepaid health coverage. Thus, HMSA was born in Honolulu.
HMSA is an independent licensee of the Blue Cross Blue Shield Association. This affiliation allows members access to care across the US and internationally. From its humble beginnings with 671 members, HMSA has grown. It now covers more than half of Hawaii’s population.
Located at the HMSA Center on Keeaumoku Street, the organization’s reach extends far beyond its physical location. HMSA offers various health plans. These include PPO and HMO options. Plans are available through employers. Individual plans cater to those not eligible through employer groups. Some plans include prescription drug, dental, vision, and complementary care coverage.
Over the decades, HMSA has adapted to changing times. During World War II, it continued to serve its members. When a tsunami struck Hilo in 1946, HMSA’s Hawaii Island office opened on the same day. The organization began contracting with Med-QUEST in the 1990s. This expanded access to Medicare-eligible members. HMSA implemented the Affordable Care Act in the 2010s.
The organization provided COVID-19-related support. It gave more than $175 million in financial relief. HMSA’s commitment to the community is clear. HMSA also focuses on preventative care. Its health and wellness programs help members stay healthy. These programs aim to avoid costly chronic diseases.
HMSA365 offers members discounts on health and wellness services. Launched in 2009, it partners with Blue365. Members can receive discounts 365 days a year by showing their HMSA card. The HMSA Teen Video Awards Contest encourages students to create public service announcements. These 27-second videos promote health awareness. Winners receive cash awards and have their videos aired on television.
HMSA’s nonprofit foundation promotes health education and research. Despite rising healthcare costs, HMSA premiums remain among the lowest in the nation. HMSA is dedicated to providing quality care and improving the well-being of Hawaii. Its history reflects a commitment to serving the community’s evolving healthcare needs. So next time you hear about HMSA, remember its long-standing dedication to Hawaii.