General Motors

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“Football, Meat Pies, Kangaroos, and Holden cars!” Who remembers that catchy jingle? We’re standing right here in front of a place that was once synonymous with Australian manufacturing: General Motors. You might know it better as Holden, a name that echoed through Australian households for generations. Founded in 1856, General Motors, or Holden as it became affectionately known, wasn’t always about cars. It began its life as a humble saddlery business in Adelaide. The shift to automobiles came in the early 1900s, and by 1924, Holden was the exclusive supplier of car bodies for General Motors in Australia. Imagine the bustling Woodville plant, churning out bodies for brands like Austin, Buick, and Chevrolet. The marriage became official in 1931 when General Motors acquired Holden, giving birth to General Motors-Holden’s Ltd, later shortened to simply Holden. The dream of creating “Australia’s Own Car” was realised in 1948 with the launch of the first Holden, the 48-215. This car, my friends, became an instant icon. It embodied the spirit of a nation finding its feet after the war. Holden’s legacy wasn’t just in making cars; it was about capturing the Australian spirit, the heart of this vast and diverse country. Although Holden closed its manufacturing plants in Australia in 2017, marking the end of an era, it continues to hold a special place in the hearts of Australians.

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