Frucor

What fuels a city? At Frucor Suntory, nestled here in Auckland, it’s more than just beverages. It’s a story brimming with innovation and Kiwi ingenuity. Frucor Suntory, headquartered right here in Auckland, isn’t just a building. It’s a testament to a legacy that began in 1962 with the refreshing burst of Fresh Up, created by the New Zealand Apple and Pear Board. Imagine the anticipation as that first sip of Fresh Up tantalized taste buds across the nation. Frucor Suntory’s journey is a fascinating blend of local roots and global reach. In 1997, the company unleashed V Energy Drink upon the world, a beverage that now electrifies consumers from Europe to South Africa. Frucor’s innovative spirit caught the eye of Forbes, earning it a spot in their Top 20 Companies of 2002. That same year, Groupe Danone recognized the potential and acquired Frucor, adding another chapter to its story. In 2009, a new partnership blossomed as Japanese beverage giant Suntory acquired Frucor, merging two cultures with a shared passion for crafting exceptional drinks. Frucor Suntory isn’t just about energy drinks. They’ve partnered with giants like PepsiCo and Danone, bringing a diverse portfolio of beverages to our tables. From the iconic fizz of Pepsi to the hydrating boost of Gatorade, Frucor Suntory quenches thirsts with a wide array of choices. In 2017, Frucor Beverages embraced its parent company’s name, becoming Frucor Suntory. This symbolized a fusion of heritage and future ambition. Today, Frucor Suntory stands as a symbol of New Zealand’s entrepreneurial spirit and its contribution to the global beverage industry. Their “Hungry to make drinks better” philosophy isn’t just a slogan. It’s a promise that echoes through every can, bottle, and carton they produce, right here in Auckland.