California 2715. That address resonates with the pulse of Argentine journalism. This is Editorial Perfil. More than just a building it’s a legacy. It’s a testament to the power of print and the enduring spirit of the Fontevecchia family.
Editorial Perfil began in 1976 a union of two publishing houses. Alberto and Jorge Fontevecchia father and son forged a media empire. Their ambition was bold. Their vision was clear. They aimed to dominate local and regional magazine publishing.
Today Editorial Perfil publishes around 50 magazines worldwide. They cater to diverse tastes. General information entertainment and women’s products are their core focus. But their influence goes beyond magazines. The bi-weekly newspaper Perfil is a cornerstone. Its website Perfil.com ranks among Argentina’s top ten most visited news sites. The magazine Noticias adds another layer of journalistic reach.
Editorial Perfil’s success extends beyond Argentina. In Brazil its market share is a considerable 21%. Magazine Caras is its flagship publication a powerful brand with its own production island. In 2014 and 2015 the company significantly expanded. They acquired 17 magazines from Editorial Abril bolstering their position as Ibero-America’s top-selling magazine company. The company’s reach extends to Portugal and Angola. They’ve acquired publications there too.
But Editorial Perfil’s story isn’t just about numbers and market share. It’s a narrative woven with ambition controversy and resilience. The company’s history includes challenges. There were legal battles over official advertising. The company faced accusations of complicity during Argentina’s military dictatorship. The assassination of photographer José Luis Cabezas in 1997 remains a dark chapter. His image now graces the entrance hall of the Editorial Perfil’s modern building a poignant reminder.
This building in Barracas is more than just an office. Its impressive size and sustainable design showcase the company’s growth. A section of the Berlin Wall stands inside a symbol of freedom acquired from Germany. The company’s dedication to journalistic integrity is reflected here.
Editorial Perfil’s impact stretches across television and radio too. Net TV and Radio Perfil are testament to their diversification. Editorial Perfil’s footprint is substantial. It’s a story of a family’s dedication to the power of media. It’s a continuing narrative full of ambition resilience and stories yet to unfold. Standing here at the heart of it all you can feel the energy. You can sense the history. And you can understand why Editorial Perfil continues to shape Argentine media.