How about we tune our ears to the story of DWAD AM Now Radio? This station broadcasts from Mandaluyong City. It offers a mix of news, talk, music, and religious programs.
DWAD began its broadcasting journey on July 22, 1973. For a time, its frequency was 1080 kHz. Later, it switched to 1098 kHz. The call sign DWAD stands for Anno Domini. This means In the year of the Lord.
During the Martial Law era, DWAD played music. Notable personalities like Lito Gorospe were on air. Others included Rino Basilio and Mely Factoran.
Today, DWAD is owned by Crusaders Broadcasting System. Cesar A. Dumlao owns this media outlet. He was a government official during Ferdinand Marcos time. The station’s studios are at 304 Shaw Boulevard, Mandaluyong. The transmitter is at 209 E. Dela Paz Street, also in Mandaluyong.
DWAD airs programs in Filipino and English. Its programming includes religious shows both Christian and Islamic. It also plays classic hits music. Since December 1, 2018, it has been known as Now Radio.
DWAD operates with a power of 10,000 watts. It broadcasts to Metro Manila and nearby areas. The station’s history reflects changes in Philippine media. From music during Martial Law to today’s mix of programming. DWAD has adapted to the times.
Think of the voices that have traveled through this station. Imagine the music that filled the airwaves. DWAD continues to broadcast to its listeners today. DWAD remains a part of Metro Manila’s radio landscape.