Behind the CIMB bank within Universiti Sains Malaysia stands C10 School of Communication. This isn’t just any building. It’s the heart of communication studies at USM. C10 Balai Media is more than bricks and mortar. It’s a place where future journalists hone their skills. Aspiring filmmakers craft compelling narratives. Students dedicated to persuasive communication learn the art of influence.
Imagine bustling hallways filled with the excited chatter of students. The air hums with the energy of creative minds. Each room holds its own story. Tutorial classes take place within C10. Here the theoretical knowledge gained in lectures is put into practice. Journalism students practice their craft. They develop stories for the wider world. This building is their newsroom. Their workshop. Their crucible.
C10 offers three majors. Film and Broadcasting students learn to produce impactful screen products. They explore both the creative and analytical aspects of media. Journalism students delve into critical reporting. They gain practical skills in writing and photojournalism. Persuasive Communication students master the art of influencing audiences. They apply their skills to advertising. Public relations and event management are also part of their learning.
Students can also choose elective subjects. These help them deepen their knowledge within their chosen major. They can also choose minor subjects. This allows them to explore other areas of interest like management or psychology.
The C10 School of Communication is not just about classrooms and lectures. It’s about hands-on learning. It’s about collaboration and creativity. It’s where students transform into confident communicators ready to take on the world. All students undertake a semester-long internship. This valuable experience prepares them for their future careers.
So next time you find yourself near Universiti Sains Malaysia look for C10. It’s more than a building. It’s a place where stories are born. Where ideas take flight. And where the future of communication is shaped. C10 School of Communication a vibrant hub of creativity. It’s a testament to the power of communication.