Try the Web App

Brew Tower Museum

Discover cities like never before.

Enjoy over self-guided city exploration with our app ‘Explory’. Learn all about the history and discover hidden more than 500.000 hidden gems, that only locals know about. Build custom tours, find nearby places, and start exploring instantly.

Try the Web App

Do you hear the echo of clinking glasses and boisterous laughter? Right here, in the heart of East Melbourne, stands the Brew Tower Museum. This isn’t just a museum; it’s a monument to Victoria Bitter, a beer so iconic it’s practically synonymous with Australia. Housed within a former brewery dating back to 1916, the Brew Tower Museum takes you on a journey through time. Spread over six levels of an original brew tower, it immerses you in the sights and sounds of brewing. Imagine massive industrial machinery, once humming with activity, now silently telling tales of their industrious past. Display panels and interactive soundscapes weave a captivating narrative of the brewing process. But the Brew Tower Museum doesn’t just stop at the how. It delves deeper, sharing stories of the brewers themselves – the heart and soul of this once-thriving industry. Come, step back in time and discover the legacy of beer that’s as rich and flavourful as a perfectly poured pint of Victoria Bitter.

After discovering the story of Brew Tower Museum in Melbourne, you may wonder how to explore even more of what this vibrant destination has to offer. Explory makes it simple: our digital guide gives you instant access to the city’s culture, history, and unique atmosphere. With our interactive city guide, you can uncover the background of Melbourne while following engaging routes designed for curious travelers. Whether you’re on a short trip or staying longer, Explory transforms your visit into a personalized city tour that connects stories with places in an intuitive way. Explory is more than just an ordinary travel tool – it is your companion for deeper exploration of Melbourne. Each guide combines expert storytelling with easy navigation, allowing you to discover well-known highlights and hidden gems that most visitors overlook. With the city guide, you can plan your route across landmarks, neighborhoods, and cultural spots, all enriched by immersive audio storytelling. Our audio guide brings the atmosphere of Melbourne directly to your ears, making each step of your journey more meaningful. Whether you are passionate about art, architecture, history, or everyday culture, Explory helps you connect with the spirit of Melbourne. The carefully curated guide highlights what makes this city special, while the interactive city tour lets you explore on your own terms. Thanks to our focus on exploration and unique hidden gems, you’ll enjoy a travel experience that goes far beyond traditional sightseeing. Explory turns every visit into a memorable adventure where stories and places come alive. Download the Explory App now to continue your journey beyond Melbourne. Inside the app, you’ll find over 300 cities and more than 500,000 POIs and stories waiting for you. Whether you are searching for a smart audio guide, planning your next city tour, or simply looking for inspiration through a rich guide, Explory is your key to exploring the world differently. Start today and unlock the full potential of Melbourne with Explory – your ultimate travel companion.

More Places in Melbourne

Kororoit Creek

Is this where the river meets the sea? This is Kororoit Creek. It flows right here through Melbourne’s western suburbs

Explore

Lysterfield Park

Gazing across the shimmering expanse of Lysterfield Lake, can you imagine this tranquil oasis once serving as a vital water

Explore

Sweet Gum

Deeply fissured bark tinged with red and gray welcomes you to the Sweet Gum. This Sweet Gum in Melbourne isn’t

Explore

Mornington – Pier

Imagine stepping onto the Mornington Pier, feeling the cool breeze from Port Phillip Bay. You can almost feel the history

Explore

Dendy Park

“Fancy a sausage sizzle?” The enticing aroma of barbecued delights often wafts through Dendy Park. This park offers more than

Explore

Hampton Beach

You might be surprised to learn that Hampton Beach wasn’t always called Hampton. It was once known as ‘Retreat’, named

Explore