What if a building could embody the very spirit of a company? The BMW-Vierzylinder, right before our eyes, does just that. This iconic structure, also known as the BMW Tower, isn’t just a headquarters; it’s a testament to BMW’s innovative spirit and a symbol of Munich’s modern architecture. The BMW-Vierzylinder was completed in 1972, just in time for the Summer Olympics. Its inauguration followed a year later in 1973. The tower’s unique design, mimicking four cylinders of a car engine, is the brainchild of Austrian architect Karl Schwanzer. The BMW Museum, resembling a cylinder head, sits adjacent, completing the automotive metaphor. The tower itself stands at an impressive 101 meters tall, boasting 22 floors. Look closely, and you’ll see that the four cylindrical structures aren’t grounded. They’re suspended from a central support tower, a feat of engineering that involved assembling floors on the ground and then hoisting them into place. This innovative construction method allowed the exterior to be completed in time for the 1972 Olympics. Schwanzer’s design fostered “constructed communication,” with intersecting corridors connecting team offices on each floor. Almost all employees shared the same space, minimizing hierarchy and promoting interaction. This “New Class” office building, as BMW called it, broke from the traditional cubicle design, encouraging collaboration and efficiency. Interestingly, during the 1972 Olympics and later in the film “Rollerball,” BMW branding was removed from the building. In Rollerball, large orange circles replaced the logos, representing the fictional Energy Corporation. This architectural marvel has also graced the silver screen in the 1977 horror film “Suspiria.” The BMW-Vierzylinder has stood the test of time. Renovations in the mid-2000s refreshed its facade while preserving its iconic form. Today, it remains a landmark, a testament to architectural ingenuity, and a fitting symbol for a company known for pushing boundaries. The BMW-Vierzylinder stands as a powerful symbol of innovation, a testament to the spirit of BMW.
Центральный дом работников искусств
Step through the grand wooden doors of the Central House of the Workers of Art, and you’ll be transported to