Elephant’s trunk. That’s what they call the defining feature of the Ace Cinema. This Art Deco gem stands as a testament to a bygone era. It is a monument to the golden age of cinema.
The Ace Cinema, originally named Grosvenor Cinema, opened its doors on October 12, 1936. The opening film was “The Country Doctor”. Frank Ernest Bromige designed this architectural marvel. Its streamlined Art Deco style made it an instant landmark. The facade boasts a sculpted concrete elephant’s head. Its trunk is a focal point.
Step inside, and imagine the grandeur of the original auditorium. It seated 1,235 people. 830 in the stalls and 405 in the circle. A stage of 44 feet deep hosted various performances. Six dressing rooms accommodated the performers. The oval foyer featured a sunken area. This area housed a café, perfect for pre-show refreshments.
In 1937, the Grosvenor became part of the Odeon chain. It was renamed the Odeon in 1941. Then in 1950, it became the Gaumont. It reverted to the Odeon in 1964. By this time seating was reduced to 1,185.
The Harrow borough council declined Rank’s request. Rank was Odeon’s parent organization. They wanted to turn the cinema into a bingo hall. Ace, a small independent group, acquired it. On October 1, 1981, it became the Ace Cinema. Sadly, it closed on October 6, 1986.
The Ace Cinema wasn’t destined to remain a cinema forever. In 1991, it transformed into the Grosvenor Cine/Bar Experience. The Ace Bar wine bar occupied the foyer. The auditorium became the Studio Warehouse nightclub. This venture lasted until later in the decade. After that, the building stood unused.
In 2000, a new chapter began. The Zoroastrian Centre for Europe acquired the building. It became the Zoroastrian Centre. It now serves as a place for religious services.
The Ace Cinema received Grade II listed status on March 13, 1981. Its importance was further recognized on January 27, 1984. It was upgraded to Grade II*. At that time, it was called the least altered example of a late 1930s cinema. This cinema remains a superb example of Art Deco design. The Ace Cinema stands as a reminder of the past. It is also a vibrant part of the present. The elephant’s trunk still watches over Rayners Lane.