Craving a close encounter with your favorite superheroes and pop culture icons? You are standing in front of XM Studios. It is not just a store, it is Singapore’s award-winning global design studio’s first flagship concept store.
XM Studios began as a humble hobby store in 1997. Brothers Ben and Seng Ang offered model assembly, paint jobs and airbrush classes. From those small beginnings, XM has become a global brand in the collectibles industry.
In January 2022, XM Studios opened this 19000-square-foot flagship store. It showcases over 300 prized statue collectibles. These collectibles were conceptualized and designed in-house. They draw inspiration from Marvel, DC, Hasbro, Godzilla and more.
Ben Ang, CEO and Co-Founder of XM, is proud of this store. He calls it a first-of-its-kind in Asia. Here, design and imagination push the boundaries of collectible experiences.
XM Studios is a licensee for major brands. These include Disney, Warner Bros., Hasbro, Godzilla, Ultraman and Sanrio. The store is a platform. It showcases the licensed products created by XM since its inception. The goal is to give consumers a chance to experience its wide range of products. They are presented in an innovative and immersive setting.
Step inside and be transported into Gotham. Come face-to-face with the Batcave. It is a unique experience. Interact with Batman-themed collectibles. Discover themed pods. These pods feature statue collectibles in various sizes. They come from well-loved universes.
XM collectibles are not mere toys. Ben Ang sees them as a form of art. They tell stories creatively. Characters’ expressions and poses come to life. The team uses craftsmanship and skills. They transform a 2D sketch to 3D sculpt. They handle modeling, engineering and painting. Each statue is hand-painted. Each is individually and uniquely numbered.
The store includes an in-house gelato and coffee bar called 99. Here, visitors can relax. They can enjoy artisanal gelato, coffee and tea. XM also unveils its exclusive streetwear space.
XM Studios also has Live@XM. It is an open broadcast studio. It develops rich digital content. Expect new product teasers, podcasts and unboxing videos. You may even catch exclusive interviews.
Collectors dream of how their premium collectibles are displayed. XM engages fans in the Collector’s Room. It explores creative home ideas. It inspires ways to display personal collections.
XM Studios is more than a store. It is a hub. It inspires and nurtures young creative talents. It helps them develop a deeper understanding and appreciation for art and design.