Didn’t founder Pierre-Noël Luiggi dream of making Oscaro the Google of auto parts? Oscaro stands as a testament to French e-commerce innovation. Let’s delve into the story of this major player in the automotive parts industry.
Oscaro began its journey in 2003. Pierre-Noël Luiggi and Véronique Campbell founded the company. They negotiated for three years to access product catalogs and technical data.
Initially, Oscaro aimed to revolutionize the spare parts market. Luiggi envisioned a service offering parts at reduced prices. The name Oscaro is quite clever. It combines “car” with “O” representing wheels.
Oscaro quickly gained traction. By 2005, it reached one million euros in sales revenue. The following year, Oscaro expanded to Spain with Oscaro Recambios.
Oscaro continued its growth. In 2012, the company reported 1.46 million unique monthly users. By 2016, Oscaro’s online catalog presented 700000 spare part references. These parts came from a pool of 150 suppliers.
Oscaro ships over 8000 packages daily. Its infrastructure includes administrative centers and warehouses. These are based in Gennevilliers.
The company also expanded to a second warehouse in Cergy-Pontoise in 2016. This expansion demonstrates Oscaro’s commitment to efficient logistics.
Oscaro’s influence extends beyond e-commerce. It has been a sponsor of sports teams and events. These include the World Touring Car Cup and Sporting Club of Bastia.
In October 2015, Oscaro became a shareholder of Temot International. Temot is an international buying group specialized in automotive customer service. This move strengthened Oscaro’s position in the industry.
Oscaro faced challenges as well. In 2018, rumors circulated about financial difficulties. The company quickly debunked these claims. Oscaro emphasized its stability and growth.
In 2020, Digital Auto Parts Holding acquired a majority stake in Oscaro. This acquisition marked a new chapter for the company. Today, Oscaro operates in several countries including France, Spain, and Belgium.
Oscaro employs around 600 people. These employees work across various sites. These sites are located in Paris, Gennevilliers, and Barcelona.
Oscaro offers 1.5 million references in mechanical parts. These parts include equipment, tools, tires, lubricants, and accessories. Oscaro sells a piece every 3 seconds.
Oscaro.com attracts 5 million unique visitors every month. It stands as a leader in online auto parts sales in France. Oscaro continues to innovate and expand its reach. It remains a key player in the automotive industry. Oscaro’s journey reflects its commitment to providing quality parts. It also demonstrates its dedication to customer service.