“Did advertisements always look like this?”
Avenue Curti. An unassuming name for a street that holds a hidden history of Parisian enterprise. You might not expect it from just glancing at these buildings, but this is where Curti Design took root, a company that changed the landscape of French advertising.
In the heart of Ivry-sur-Seine, just a stone’s throw from the bustling city of Paris, a man named Jean Curti had a vision. It was 1968. The world was changing, and advertising along with it. Curti, with his company, “Ateliers du Val de Marne”, had already made a name for himself crafting exquisite silverware for the tables of France’s elite. But Curti saw an opportunity to go beyond traditional craftsmanship. He started creating bespoke promotional items, silver-finished, hallmarked, and meticulously personalized.
Keychains, elegant office objects, stylish pens, and even bespoke tableware began to bear the logos of French companies. Curti Design was born, marking Ateliers du Val de Marne’s evolution into the world of high-end corporate gifting. Through Curti Design, Avenue Curti bore witness to the fusion of artistry and corporate strategy, a testament to the power of beautiful, tangible advertising in an increasingly digital age.