The Pavilion

Discover cities like never before.

Enjoy over self-guided city exploration with our app ‘Explory’. Learn all about the history and discover hidden more than 500.000 hidden gems, that only locals know about. Build custom tours, find nearby places, and start exploring instantly.

Lost amid Piccadilly Circus, do you know the story of the London Pavilion? It stands on the corner of Shaftesbury Avenue. The London Pavilion is more than just a building. It is a landmark with a rich and varied past.

The London Pavilion started as a music hall in 1859. Emil Loibl and Charles Sonnhammer built it. They roofed the yard of the Black Horse Inn. But one part was used by Dr. Kahn’s “Delectable Museum of Anatomy”.

In 1885, Shaftesbury Avenue was built. A new London Pavilion Theatre was constructed. It opened on November 30, 1885. The new theatre was the first “music hall deluxe”. Marble-topped tables were inside for dining. The rebuilding signaled a new era. It was a variety theatre with classic exterior. It had marble and freestone. The foyers were elegant. Electric lights illuminated it.

Villiers formed a limited company. This became Syndicate Halls Ltd. Lupino Lane made his London début here in 1903. He was known as “Nipper Lane”.

The London Pavilion presented musicals between 1912 and 1936. Noël Coward’s first success was here. It was called On With the Dance in April 1925. Sir Harry Lauder also appeared. Electric billboards were erected in 1923. They were on the side of the London Pavilion building.

In 1934, the London Pavilion became a cinema. F. G. M. Chancellor converted it. The cost was £70,000. The first film was The Private Life of Don Juan. Alexander Korda released it. The premiere of The Curse of Frankenstein was in May 1957. The foyer was like Frankenstein’s laboratory. The Monster was in a tank. Dr. No, the first James Bond film, premiered here in October 1962. A Hard Day’s Night premiered in July 1964. The cinema closed on April 26, 1981.

In 1986, the interior was gutted. It became a shopping arcade. Only the 1885 façade remained. Rock Circus, a wax figure exhibition, opened that year. It featured rock and pop musicians. The Rock Circus exhibition closed in September 2001.

In 2000, the London Pavilion became part of the Trocadero Centre. The signage was altered in 2003. It read London Trocadero. The basement connects with Piccadilly Circus tube station.

Ripley’s Believe It or Not was here. It was open from August 2008 until September 25, 2017. Body Worlds London opened on October 6, 2018. It displayed real human bodies. They were preserved through Plastination.

Today, the London Pavilion stands as a testament to time. It has transformed from music hall to cinema. It is now a shopping arcade. Yet its history echoes through the walls. The London Pavilion remains a vibrant part of Piccadilly Circus. A place where entertainment and commerce meet.

After discovering the story of The Pavilion in London, you may wonder how to explore even more. Explory makes it simple: our digital London guide connects culture, history, and unique experiences. With the interactive London city guide, you can dive deeper into the local atmosphere and follow curated routes that turn your visit into a memorable London city tour. Explory is designed for authentic London exploration. Each London guide highlights iconic places and uncovers London hidden gems that many visitors never find. With the immersive London audio guide, stories and sounds bring every step to life. Our flexible London city guide makes it easy to plan routes, discover landmarks, and enjoy storytelling that connects you with the city. Whether your passion is art, history, or local culture, Explory ensures your London city tour is unique. With a strong focus on London exploration and surprising London hidden gems, Explory gives you more than sightseeing – it creates real discovery. Download the Explory App to expand your journey. Discover more than 300 cities and over 500,000 POIs and stories worldwide. Whether you need a London guide, a reliable London audio guide, or a flexible London city tour, Explory is your key to travel differently.

More Places in London

Yeusefiya Cemetery

Were these once vibrant lives, now commemorated beneath our feet? We stand before the Yeusefiya Cemetery, a place where history

Explore

耿辛庄桥

Across the Jiuduhe River stands the majestic Luoshen Bridge. Its elegant arches whisper tales of emperors and dynasties. Luoshen Bridge

Explore

Zion Baptist Church

Founded in 1882 Zion Baptist Church stands proudly in Philadelphia. It’s a testament to faith resilience and community. This wasn’t

Explore

Boat house

The clean lines and simple elegance of the Bauhaus movement are all around us here in Tel Aviv. And yet,

Explore