“Yamaha motorcycles and spare parts sold here!” I overheard a salesman shout. Welcome to Yamaha Prima Motor. This spot isn’t just a shop. It’s a window into Indonesia’s motorcycle story.
PT Yamaha Indonesia Motor Manufacturing started in 1974. It began in Jakarta. Yamaha Prima Motor sells Yamaha motorcycles. It also provides spare parts. This place reflects Yamaha’s long history in Indonesia.
In 1990, PT YIMM joined with other companies. This strengthened its business. This shows Yamaha’s commitment to growth. It also shows its adaptability.
The motorcycle market here is huge. Indonesia is the third largest market for motorcycles. It comes after China and India. Many Indonesians rely on motorcycles. They use them for daily transport.
Back in 2018, almost 119 million motorcycles were registered. That’s double the amount in just eight years. Motorcycles help people navigate traffic jams. They are essential for many.
Between 2011 and 2017, sales fell. They went from 8.0 million to 5.9 million units. But the market has adapted. Automatic scooters are now popular. They make up about 80% of sales.
Yamaha has played a big role in exports. Indonesia is among the top motorcycle exporters. In 2018, exports were worth US $1.1 billion. Much of this went to other ASEAN countries.
Honda and Yamaha dominate the Indonesian market. Yamaha holds a significant share. This shows its strong presence. It also shows its popularity among riders.
Yamaha has two manufacturing plants. It has four parts factories. The sales network includes 4300 locations. Yamaha Prima Motor is part of this large network.
Yamaha emphasizes local production. They train their workers well. This ensures high quality. It also helps meet global standards.
In 1996, Yamaha established PT. Yamaha Motor Parts Manufacturing Indonesia (YPMI). This boosted production. It also improved quality.
Yamaha cares about the environment. They switched to 4-stroke engines. This reduces emissions. It also follows ASEAN regulations.
Yamaha believes in “Monozukuri is Hitozukuri.” This means making products also develops people. Training is essential for Yamaha’s success.
Yamaha Prima Motor stands as a symbol. It represents Yamaha’s commitment. It shows dedication to Indonesia. Next time you pass by, remember its rich history.