Tune your dial to 89.9. That frequency is Magic 89.9. This station is more than just music. It is a cultural icon in Metro Manila.
Magic 89.9 started broadcasting on February 14, 1986. It was owned by SBS Radio Network Inc. The station quickly became a hit. It targeted young listeners and yuppies. These groups influenced family decisions and were income earners.
The original studio was in Pasig City. Now, Magic 89.9 broadcasts from Paragon Plaza in Mandaluyong. Its studios are also in Eastwood City Cyberpark in Quezon City. This gives Magic 89.9 a wide reach across the metro.
In the late 1980s, Magic 89.9 launched “Love Notes.” This 15-minute counseling program became popular. Joe D’Mango hosted the show. It even inspired a movie.
Magic 89.9 was known for its creative on-air antics. This was before digital technology took over. They used wires and switches. This made broadcasting very creative.
The station also started “Friday Magic Madness.” It played 1980s hits all day. Weekends had “Saturday Slam.” That played 1990s music. These programs created a sense of nostalgia.
Many famous personalities have been part of Magic 89.9. Mo Twister hosted “Good Times With Mo.” He had different co-hosts over the years. These included Mojo Jojo and Sam Oh.
Magic 89.9 has adapted to changing times. In 2013, its regional stations adopted the Magic branding. It embraced online platforms with its website.
The station celebrated its 30th anniversary in 2016. It brought back classic programs and hosted a concert. OPM icons Ely Buendia and Rico Blanco performed.
Even the pandemic did not stop Magic 89.9. The station shifted to automation but kept broadcasting. Now, they are back with live shows and events.
Today, Magic 89.9 continues to evolve. It has brought back “Retro in the Metro” and “Saturday Slam”. It has also introduced “Y2K Vibes”. These shows cater to different generations of listeners.
Magic 89.9 is not just a radio station. It is a part of Metro Manila’s history. Its music, personalities, and programs have touched many lives. Tune in to 89.9 and experience the magic.