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XXXX Brewery

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Could a brewery be a source of national pride? Here in Brisbane, standing before the iconic XXXX Brewery, you might just say yes. The XXXX Brewery, pronounced “Four-Ex,” isn’t just a place where beer is made. It’s a symbol of Queensland’s identity, a landmark as recognizable as the Story Bridge or the Gabba. Founded in 1878 by the Fitzgerald brothers, it was originally called “Castlemaine Brewery” after their hometown in Victoria. The now-famous XXXX brand, however, wasn’t introduced until 1924, with a clever marketing campaign featuring a jaunty fellow in a boater hat known as “Mr. Fourex.” The XXXX, you see, refers to a traditional system of grading beer strength. And while the brewery is now part of the Japanese-owned Lion company, the XXXX remains a Queensland icon. It’s the beer of choice for many Queenslanders, sponsoring everything from the Queensland Maroons rugby league team to the state’s cricket association. So, as you stand here, take a moment to appreciate not just the aroma of hops and malt in the air, but also the legacy of this grand old brewery. It’s a testament to Queensland’s history, its love of a cold brew, and the enduring power of a catchy name.

After discovering the story of XXXX Brewery in Brisbane, you may wonder how to explore even more of what this vibrant destination has to offer. Explory makes it simple: our digital guide gives you instant access to the city’s culture, history, and unique atmosphere. With our interactive city guide, you can uncover the background of Brisbane while following engaging routes designed for curious travelers. Whether you’re on a short trip or staying longer, Explory transforms your visit into a personalized city tour that connects stories with places in an intuitive way. Explory is more than just an ordinary travel tool – it is your companion for deeper exploration of Brisbane. Each guide combines expert storytelling with easy navigation, allowing you to discover well-known highlights and hidden gems that most visitors overlook. With the city guide, you can plan your route across landmarks, neighborhoods, and cultural spots, all enriched by immersive audio storytelling. Our audio guide brings the atmosphere of Brisbane directly to your ears, making each step of your journey more meaningful. Whether you are passionate about art, architecture, history, or everyday culture, Explory helps you connect with the spirit of Brisbane. The carefully curated guide highlights what makes this city special, while the interactive city tour lets you explore on your own terms. Thanks to our focus on exploration and unique hidden gems, you’ll enjoy a travel experience that goes far beyond traditional sightseeing. Explory turns every visit into a memorable adventure where stories and places come alive. Download the Explory App now to continue your journey beyond Brisbane. Inside the app, you’ll find over 300 cities and more than 500,000 POIs and stories waiting for you. Whether you are searching for a smart audio guide, planning your next city tour, or simply looking for inspiration through a rich guide, Explory is your key to exploring the world differently. Start today and unlock the full potential of Brisbane with Explory – your ultimate travel companion.

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