WBMA-AM

Have you ever heard 890 AM crackling with the vibrant rhythms of “La Mega”? WBMA-AM, broadcasting from Dedham, Massachusetts, has a fascinating history. It’s more than just a station. It’s a testament to Boston’s ever-evolving cultural landscape. WBMA-AM first signed on as WBMA in 1994. It started with Spanish-language religious programming. Then it transformed into a sports station, WBPS, partnering with Prime Sports. By 1996, it shifted again, broadcasting brokered ethnic programs. Mega Communications acquired WBPS in 1998. They introduced a Spanish adult contemporary format, known as “Estrella 890” and later “Amor 890”. WBMA-AM even briefly became “CNET Radio” in 2001, simulcasting technology news from KNEW. The station then experimented with conservative talk as the “Boston Talk Party”. In 2003, things changed dramatically. Mega Communications sold its other Boston station, WAMG. To preserve its successful Spanish tropical music format, they moved WAMG’s call letters and programming to the 890 AM frequency, thus displacing the “Boston Talk Party.” This move also meant inheriting WAMG’s simulcast partner, WLLH in Lowell and Lawrence. WBMA-AM, now WAMG, became “Mega 890”. WallerSutton 2000, in partnership with “J Sports”, bought the station in 2005. They flipped the format back to sports, affiliating with ESPN Radio and rebranding as “ESPN Boston”. This era included local shows and broadcasts of major sporting events. However, this chapter ended in 2009. The transmitter went silent. Gois Broadcasting revived WBMA-AM, once again WAMG, later that year. They reinstated Spanish-language programming, now known as “La Nueva Mega.” WBMA-AM’s journey exemplifies the dynamic nature of radio. It reflects the diverse communities it serves. It’s a story of constant evolution, adaptation, and a commitment to connecting with its listeners.