The Novo

What echoes through The Novo, beyond the pulsing music and the roar of the crowd? The Novo, formerly known as Club Nokia, stands here at L.A. Live. It has witnessed countless performances since its grand opening in 2008. The first chords played within these walls belonged to Beck, marking the beginning of a new era for this vibrant venue. The Novo’s story, however, is far more than just a list of famous names. It’s a narrative woven with the threads of evolving music genres, entrepreneurial spirit, and the heartbeat of Los Angeles itself. The Novo, with its 2,400-person capacity, wasn’t always a haven for hip-hop and R&B. Its roots are intertwined with the punk rock scene nurtured by Goldenvoice, the company behind iconic festivals like Coachella and Stagecoach. Yet, the seeds of change were sown early on, with artists like Usher gracing the stage in the venue’s nascent years. The transition was a natural progression, driven by music-loving staff who recognized the power and pulse of these genres. The Novo became a proving ground, a stage where emerging artists could connect with their city. It’s a place where Kendrick Lamar held his first two-shows-in-one-night performance, fueled by the overwhelming demand from his burgeoning fan base. It’s where Nipsey Hussle, a true embodiment of entrepreneurial spirit, sold out his show by distributing tickets directly from his Marathon Clothing store. The Novo witnessed not only his musical talent but also his remarkable business acumen. This venue birthed Tyler, the Creator’s Camp Flog Gnaw, a testament to The Novo’s role as a catalyst for creative vision. From a carnival across the street and concerts within The Novo’s walls, the festival evolved into a blueprint for artist-curated events. Even Prince, a musical icon, graced The Novo with his presence, making it one of the stops on his ambitious three-venue, one-night tour of Los Angeles. The Novo continues to be a vital part of the L.A. music scene. It’s a stage where artists make their mark, where communities come together, and where the echoes of music resonate with the dreams of a city.