Schmuckgallerie

Eighteen years. That’s how long Anna Schetelich has graced Auguststraße with her unique vision. Her Schmuckgallerie, Oona, isn’t just a shop. It’s a constantly evolving art installation. Each piece of jewelry, a miniature masterpiece carefully placed within the gallery’s space. Schmuckgallerie Oona isn’t about glittering gold and diamonds. It’s about wearable art, contemporary pieces from artists worldwide. Anna Schetelich, a cultured woman with a background in art and cultural science, curates a collection that speaks to the intellect and the soul. She favors the small, the intimate: a brooch, a ring, a bracelet. These aren’t objects to be locked away. They’re meant to be lived with, touched, worn, admired. Schmuckgallerie Oona complements the surrounding art galleries. It offers something different, something more personal. Anna seeks pieces with an artistic concept, a thought-provoking abstraction. She’s allergic to overly personal messages. She wants jewelry that transcends the individual, that resonates with a universal appeal. The craftsmanship must be impeccable. Around 80% of her artists have a solid goldsmithing background, often combined with an art degree. This blend of technical skill and artistic vision is essential to Anna’s philosophy. She’s drawn to the transformative power of skilled hands. Even a piece crafted from plastic, engraved with traditional goldsmithing techniques, can capture the eye and the imagination. It’s the artistry, the enduring power of good design that truly matters at Schmuckgallerie Oona. The value of a piece isn’t measured in carats or gold. It’s about the hours poured into its creation, the artist’s experience, the thought process behind the design. The Schmuckgallerie’s clientele isn’t driven by status symbols. They are drawn to the unique, the beautiful, the thought-provoking. They appreciate the artistry and the craftsmanship. They might wear a piece one day, admire it on a shelf the next. It’s about the joy of owning something truly special. Even men, Anna notes, find themselves captivated by the technical ingenuity and artistic vision displayed at Schmuckgallerie Oona. It’s a place where art and craft converge, a place where every piece tells a story.