“Yesultong” – does it ring a bell? Pil-dong 3-ga is not just another neighborhood in Seoul. It’s an evolving canvas where art breathes new life into forgotten spaces.
Pil-dong, originating from the Joseon period’s “Budong,” has seen many transformations. Today, we are exploring its artistic rebirth. This area, once dominated by print shops, faced decline with the rise of digital media in the 1990s. But in 2016, Hands BTL ad agency initiated an urban regeneration project, turning Pil-dong into the vibrant “Yesultong” we see today.
Imagine walking through these streets. Abandoned spaces transformed into mini-museums showcase contemporary art. You’ll find paintings, sculptures, photography, and installations. The area is designed around eight themes. These include corner, well, connect, alley, nest, space, container, and wall.
Keep an eye out for the giant self-portrait of artist Kang Hyung Koo. It’s hard to miss. The artist painted this vibrant red piece in person right here.
Pil-dong’s transformation reminds us that art can revitalize communities. The Pil-dong Arts and Culture District isn’t large. However, it’s a perfect complement to nearby attractions such as the Namsangol Hanok Village. Take a stroll and discover the unexpected charm of Pil-dong.