What kind of building can host thousands of people for a conference and then transform into a dazzling venue for a beauty pageant? Right here, in the heart of Pattaya, stands the impressive Pattaya Exhibition and Convention Hall, or PEACH as it’s often called. This isn’t just a building; it’s a testament to Thailand’s growing presence in the global MICE industry. PEACH, owned by the renowned Royal Cliff Hotels Group, officially opened its doors in 2000 with a grand inauguration by Privy Councillor HE Gen. Prem Tinsulanonda. But the story truly began even before that. The Royal Cliff Hotels Group, with its stunning location, was already a favored spot for important gatherings. They hosted the Cambodian Peace Talks in 1991 and played a vital role in drafting the new Thai constitution in 1997. Seeing the potential of Pattaya as a prime MICE destination, they envisioned PEACH. This ambitious project came to life as a modern marvel, offering a breathtaking view of the Gulf of Thailand. In 2008, PEACH underwent a significant expansion, more than doubling its capacity. Today, it can accommodate a staggering 8,000 delegates in theater-style seating. Its main hall is incredibly versatile, divisible into smaller sections for various event needs. Over the years, PEACH has witnessed a multitude of events, from the prestigious ASEAN Summit in 2009 to the glamorous Miss Earth pageant in 2011. Medical conferences, travel associations, and even the roar of motor enthusiasts at the Toyota Motor (THAILAND) 2008 event have graced its halls. Each event, each gathering, adds a new chapter to the story of PEACH, solidifying its place as a hub of activity and a symbol of Pattaya’s vibrant spirit.
Baan Ruangrungroj
Ever wondered what it’s like to stay at a hotel just a stone’s throw from Pattaya’s vibrant heart? Welcome to