Picture the Messe Freiburg a sprawling complex humming with activity. Its history is deeply woven into Freiburg’s own rich past. Markets have always been central to Freiburg’s identity. In 1120 the city’s founding coincided with market rights granted by Conrad of Zähringen. King Wenceslas I of Bohemia further authorized the first annual fair in 1379. Freiburg quickly became an international trading hub.
The Münsterplatz and the Stühlinger Kirchplatz served as important early fairgrounds. Between 1885 and 1914 however these festive sites hosted a darker chapter. At least six “people shows” or human zoos showcased individuals from Africa and Sri Lanka. These exhibitions highlight a troubling aspect of Freiburg’s past.
The current Messe Freiburg’s story began in 1929. Its eastern location was inaugurated. This site previously hosted sporting events. Then in 1954 the civic hall was built nearby. Designed by Albert Maria Lehr it hosted events for decades. Remarkably it even served as the temporary university library. More recently it provided emergency housing for refugees. Today this building stands under historical monument protection.
The decision to relocate the Messe to its current northern location was made in the 1990s. The first phase was completed in record time less than a year and a half. On January 17 2000 the new Messe Freiburg opened its doors. This relocation transformed the old fairgrounds into a new residential area and shopping center.
The first public festival the Freiburger Herbstmesse took place in autumn 1999. The 75 million euro investment quadrupled exhibition space. Hall 2 could now accommodate up to 10000 people for cultural events. A fourth hall the Rothaus-Arena was added in 2006. This construction was supported by regional companies and government grants. The architect Detlef Sacker received awards for his design. The singer Pink made a memorable appearance here in 2006.
The Messe Freiburg’s financial success has been remarkable. Revenue has far exceeded initial projections. The economic impact on Freiburg’s economy commerce and gastronomy has been enormous. Numerous high-profile events have been hosted. These include the 2000 Tour de France a Herbert Grönemeyer concert Pope Benedict XVI’s visit and various television shows. The Messe Freiburg’s revenue per employee is now among the highest in Germany.
Today the Messe Freiburg boasts four halls totaling over 21500 square meters of space. It has conference rooms offices and a large outdoor area. A photovoltaic system on the Rothaus-Arena contributes to Freiburg’s sustainability efforts. The Messe Freiburg is easily accessible by car tram and train. It’s a testament to the city’s forward thinking and its long history. Its story continues to evolve showcasing its unique blend of tradition innovation and global reach.