KUSI-TV

On a hill overlooking San Diego, KUSI-TV broadcasts its unique signal. KUSI-TV first flickered to life on September 13, 1982. It emerged after a tangled 17-year battle over permits and ownership. This made it the first independent station built within San Diego city limits. KUSI-TV wasn’t just a newcomer. It was a symbol of resilience, a testament to the determination of those who believed in its potential. Initially, KUSI-TV was a joint venture between United States International University (USIU) and the McKinnon Broadcasting Company. The partnership reflected the station’s commitment to both education and entertainment. However, financial troubles at USIU led to McKinnon taking full ownership in 1990. This change marked a pivotal moment for KUSI-TV. McKinnon, already a prominent figure in broadcasting, injected new life into the station. He established the news department, which quickly became a cornerstone of KUSI-TV’s programming. KUSI-TV’s history includes a brief affiliation with UPN. This lasted from 1995 to 1998. However, the station ultimately returned to its independent roots, choosing to curate its own unique blend of programs. KUSI-TV has also been a platform for local sports. It broadcast San Diego Padres games from 1987 to 1994 and again from 1997 to 2003. KUSI-TV has not been without its controversies. A lawsuit by former anchor Sandra Maas brought issues of gender and age discrimination to light. In 2023, KUSI-TV entered a new chapter. Nexstar Media Group acquired the station, adding it to their portfolio alongside Fox affiliate KSWB-TV. Today, KUSI-TV’s transmitter broadcasts both KUSI and KSWB-TV in ATSC 3.0 format, also known as NextGen TV. This marks KUSI-TV’s continuous evolution, adapting to the ever-changing landscape of broadcasting. From its turbulent beginnings to its current position, KUSI-TV remains a distinctive voice in San Diego’s media scene.