Was that a familiar tune drifting on the San Antonio airwaves? That’s KONO-AM, broadcasting at 860 kHz, a station steeped in history. KONO-AM is more than just a radio station. It’s a San Antonio institution, the fourth oldest in the city. Its journey began in the 1920s, not in a fancy studio, but in a room above Eugene Roth’s garage. Imagine the scene: a makeshift antenna, crackling static, and the first tentative notes of a new era in communication. KONO-AM’s early days were marked by the spirit of innovation. The station transitioned from a hobby to a family legacy when Eugene’s son, Jack Roth, took the reins.
KONO-AM wasn’t always about sports and business news. In the swinging sixties, KONO-AM, affectionately known as “The Big 86”, ruled the airwaves as a top-40 station. It was the soundtrack of a generation, spinning the hits that defined an era. The station even played a role in launching the career of a certain Willie Nelson. A local band, Homer, recorded Nelson’s “I Never Cared For You” in 1968. Thanks to a connection with a KONO-AM DJ, the song took off in San Antonio, reaching the number two spot on the station’s playlist. It’s a testament to KONO-AM’s influence in shaping the local music scene. KONO-AM wasn’t just playing music; it was making stars.
The “Radio Wars” between KONO-AM and its rival KTSA became local legend. Jack Roth, ever the showman, even created the “KONO Millionaire” character. He’d stroll through San Antonio, handing out cash to listeners who could recite the hourly “phrase of the day.” This culminated in a massive gathering of nearly 35,000 people, eager for a chance to win. KONO-AM held a staggering 97% audience share on the final Sunday of the promotion. It truly captured the city’s imagination. KONO-AM wasn’t just broadcasting; it was creating events.
The station has seen many changes over the years, evolving from country and western to top 40, oldies, sports, and now business news. It even ventured into the FM world with KONO-FM. This sister station carried the oldies torch for a while, allowing KONO-AM to explore other formats. But through all the transformations, one thing has remained constant: KONO-AM’s commitment to serving San Antonio. So, the next time you hear that familiar call sign, remember the rich history of KONO-AM. It’s a story of innovation, competition, and a deep connection to the community it serves.