“Juru” – a name that resonates with the history of Rwanda. It’s more than just a place on the map; it’s a testament to the resilience of a people who have endured hardship and emerged stronger. The name itself, derived from the Kinyarwanda word for “sky” or “heaven,” suggests a yearning for a brighter future.
Juru lies in the heart of the Rulindo District, a region known for its scenic beauty and lush green hills. It is here, in this tranquil setting, where the echoes of the 1994 genocide still linger. While the past is a painful memory, the people of Juru have refused to be defined by it. They have rebuilt their lives, driven by a spirit of hope and determination. Their journey is a reminder that even in the depths of despair, the human spirit can find its way back to peace.
The people of Juru have a deep connection to coffee – it sustains them both economically and culturally. You will find traces of a coffee farming heritage throughout the region, rooted in generations past. Juru has not always been known for its coffee. However, it was in the 1970s that the demand for coffee skyrocketed. The promoter of Juru Coffee LTD, a native of the area, witnessed this first-hand during his visits to the region. The sight of trucks filled with coffee beans headed to the exporting companies was not just a sight, it was a revelation.
And that’s how coffee farming has evolved into a beacon of hope, helping the community to heal. This is evident in the Juru Coffee Cooperative and the Juru Coffee LTD company, which work tirelessly to support those who grow the precious beans. Juru is a place where the aroma of coffee fills the air, a beautiful reminder of the community’s unwavering spirit. It’s a place that invites you to breathe in the fresh air, immerse yourself in the verdant scenery and celebrate the resilience of the human spirit.