Wondering about the roar of a crowd in a stadium built for the future of football? That’s the sound of the Joie Stadium in Manchester. It’s a place where dreams are chased and history is made.
The Joie Stadium isn’t just any stadium. It’s the home of Manchester City Women. It stands as the Women’s Super League’s only purpose-built stadium. This 7000-capacity arena forms part of the Etihad Campus.
Since its opening in 2014, the Joie Stadium has been a symbol of Manchester City’s investment in East Manchester. More than just a venue for the women’s team the stadium hosts many of City’s Elite Development Squad and youth team matches.
But there is more than just football here. The Joie Stadium experience is about family. In September 2023, the stadium took on the name Joie Stadium. This followed a partnership with Joie, a baby gear brand. This wasn’t just a name change. It signaled a commitment to family values. Manchester City Women and Joie pledged to improve family-friendly services. They aimed to make match days unforgettable for fans of all ages.
Imagine the excitement. The whole Manchester City Women’s team marked this milestone. They cut a giant orange Joie bow that wrapped the stadium. This event symbolized a new chapter. It highlighted the growth and commercial appeal of women’s football.
Gavin Makel is the Managing Director of Manchester City Women. He emphasized the significance of the partnership. Joie shares their commitment to high standards. Together they maximize opportunities for families at matches.
David Welsh is the Senior Managing Director of Joie. He echoed this sentiment. He said Joie wants to make football truly accessible for all families. The goal is to ensure that the Joie Stadium is one of the most family-friendly stadiums.
Walking around the Joie Stadium you will notice the Joie logo. The branding appears across the stadium. Joie also gets involved at every Women’s team fixture. They offer exclusive prizes and experiences. They also create bespoke content with the Manchester City Women’s first team.
The Joie Stadium stands as a testament to progress. It is a place where football, community and family converge. It’s more than just a stadium. It’s a symbol of the beautiful game’s future. A future that’s inclusive, exciting and family-friendly.