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IBM Studios

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Opened in the vibrant heart of Milan’s Porta Nuova district, IBM Studios pulsates with technological innovation. It’s not just a building, but a dynamic hub where the future is being shaped. IBM Studios chose Milan over contenders like London and Paris, cementing the city’s reputation as a breeding ground for cutting-edge technology. IBM Studios resides in a pavilion originally designed by architect Michele De Lucchi. COIMA RES acquired the building in 2018. Then IBM Italia transformed it into this vibrant center. This wasn’t a small investment. IBM committed forty million euro over nine years, a testament to their belief in this space. IBM Studios covers an impressive 4,000 square meters. Inside, 2,500 technical specialists collaborate on groundbreaking projects. Imagine a “bottega,” or workshop, of innovation. Maxi-screens display vibrant visualizations, while experience rooms immerse visitors in augmented and virtual realities. This space isn’t just for tech professionals. IBM Studios welcomes the public to explore and engage with the potential of digital innovation. IBM Studios aims to bridge the gap between technology and the environment. They strive to achieve a balance between biological and artificial intelligence. The interior, designed by COIMA Image, fosters a harmonious and flexible environment. It promotes collaboration and sustainable practices. IBM Studios isn’t just about creating technology; it’s about creating experiences. They are helping to shape the future, one innovation at a time.

After discovering the story of IBM Studios in Milan, you may wonder how to explore even more of what this vibrant destination has to offer. Explory makes it simple: our digital guide gives you instant access to the city’s culture, history, and unique atmosphere. With our interactive city guide, you can uncover the background of Milan while following engaging routes designed for curious travelers. Whether you’re on a short trip or staying longer, Explory transforms your visit into a personalized city tour that connects stories with places in an intuitive way. Explory is more than just an ordinary travel tool – it is your companion for deeper exploration of Milan. Each guide combines expert storytelling with easy navigation, allowing you to discover well-known highlights and hidden gems that most visitors overlook. With the city guide, you can plan your route across landmarks, neighborhoods, and cultural spots, all enriched by immersive audio storytelling. Our audio guide brings the atmosphere of Milan directly to your ears, making each step of your journey more meaningful. Whether you are passionate about art, architecture, history, or everyday culture, Explory helps you connect with the spirit of Milan. The carefully curated guide highlights what makes this city special, while the interactive city tour lets you explore on your own terms. Thanks to our focus on exploration and unique hidden gems, you’ll enjoy a travel experience that goes far beyond traditional sightseeing. Explory turns every visit into a memorable adventure where stories and places come alive. Download the Explory App now to continue your journey beyond Milan. Inside the app, you’ll find over 300 cities and more than 500,000 POIs and stories waiting for you. Whether you are searching for a smart audio guide, planning your next city tour, or simply looking for inspiration through a rich guide, Explory is your key to exploring the world differently. Start today and unlock the full potential of Milan with Explory – your ultimate travel companion.

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